Advertisers will try all sorts of gimmicks.
KFC’s ads have been tending towards farcical, and their most recent stunt is particularly odd.
They’ve gone so far as to supposedly establish an Innovations Lab to come up with some wacky “inventions” that are to be funded through actual crowd funding campaigns. Here’s their promotional video about this development.
Big surprise, they aren’t doing very well. The only one that looks like it has a prayer of being funded is the Little Colonel Locator. Here’s the promotional video for that one.
Hummm, that’s pretty dorky! 🙂
You may also remember the series of KFC commercials that came out last month featuring RoboCop. One of them had him carrying a briefcase with an encrypted copy of the recipe from the company’s safe to Pionen, which KFC describes as a maximum security nuclear bunker in Stockholm run by the Swedish Internet service provider Bahnhof.
As you probably know, RoboCop was just the latest entry in a string of strange spots that feature celebrities playing Colonel Sanders.
Colonel Sanders Actors List: KFC’s 7 Best Celebrity Commercials Ever (Cindy G. Castillo, The List TV)
Of course, for me, the most memorable gimmick KFC pulled in recent years was an eight minute long virtual reality experience for Oculus Rift called the Hard Way. It was supposedly “training” for new employees, and it was creepy! Here’s a 30 second 360° sample.
IGN did a story and posted a full non-360° walk-through of the bizarre experience.
KFC’s New Virtual Reality Training Video is Job Simulator Meets Saw (Seth G. Macy, IGN)
I also did a post about it as well as about the uses of virtual reality for training in general here.
Personally, I can’t believe such gimmicks work, but they do, apparently.
I am much more of a fan of things like IHOP’s Pancake Day, and it’s here!
On Tuesday, March 12 IHOP will give away free short stacks of their original buttermilk pancakes from 7 am to 7 pm. This annual event raises money for three children’s charities: Children’s Miracle Network Hospitals, The Leukemia & Lymphoma Society and Shriners Hospitals for Children. Here’s a spot from CBS Philly about it.
Yum! Now that’s a well done gimmick that you can sink your teeth into, literally 🙂
Finally, just for funs and giggles, here’s a trip down memory lane that kicks off with Taco Bell’s beloved chihuahua, Gidget.