Persuasion

Cosma / Communication / Knowledge / Form / Machination / Persuasion

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach

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Introduction1

Reference

Dictionary

persuasion : the act or process or an instance of persuading — Webster

persuading : to move by argument, entreaty, or expostulation to a belief, position, or course of action — Webster

Free Dictionary, Wiktionary, OneLook

Thesaurus

Roget’s II (Thesaurus.com), Merriam-Webster Thesaurus, Visuwords

Encyclopedia

Persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. One’s attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one’s physiological states). Not all communication is intended to be persuasive; other purposes include informing or entertaining. Persuasion often involves manipulating people, and for this reason many find the exercise distasteful. Others might argue that, without some degree of social control and mutual accommodation such as that obtained through persuasion, the human community becomes disordered. In this way, persuasion gains moral acceptability when the alternatives are considered. To paraphrase Winston Churchill’s evaluation of democracy as a form of government, persuasion is the worst method of social control—except for all the others. — Encyclopædia Britannica

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Innovation

Science

The Science of Persuasion (Robert B. Cialdini, Scientific American)

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Preservation

History

Quotation

Quotations Page, Wikiquote

Library

WorldCat, Library of Congress, UPenn Online Books, Open Library

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Participation

Education

MERLOT: Multimedia Educational Resource for Learning and Online Teaching
OER Commons: Open Educational Resources

Community

News

NPR Archives

Book

ISBNdb

Government

Document

USA.gov

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Expression

Arts

Poem

OEDILF: The Omnificent English Dictionary In Limerick Form

Music

Song Lyrics

returntotop

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Related

Here are links to pages about closely related subjects.

Knowledge Form

Machination Persuasion, Deception, Thievery, Conspiracy

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Notes

1.   The resources on this page are are organized by a classification scheme developed exclusively for Cosma.