It’s not even Super Bowl ad season yet, and the marketing fun has already begun — Payless has kicked off the season with an awesome stunt!
They set up a fake “luxury” store dubbed “Palessi” and filled it with their $20-$40 footwear. Then they invited so called “influencers” to a clever party, and the invitees actually ended up paying up to $600 for the Palessi shoes.
Here’s a ABC News spot and news story about the “prank.”
How Payless Tricked Influencers Into Paying $600+ for Their $20 Shoes (Holly Rhue, Elle)
Here’s a Payless commercial that explains what they did and contextualizes the stunt.
Of course, it’s shoe haute couture that was being lampooned in the ad. Yes, some people really do pay many hundreds and sometimes thousands of dollars for shoes.
Here’s a video tutorial and article for those of you that are unfamiliar with brands like Christian Louboutin and Manolo Blahnik that are featured at places like Neiman Marcus and shows like Sex and the City.
Top 20 Most Expensive Shoes in the World (Beautiful Life)
Lest you think it’s just those of the feminine persuasion who fall prey to expensive shoe fetishes, here’s an article that covers the masculine side of the isle as well.
Top 10 Most Expensive Shoe Brands of 2018: From Gucci to Stuart Weitzman (Finances Online)
So, you may wonder, why are such shoes so outrageously expensive?
This short featurette covers some reasons why Christian Louboutins start at more than $600 and can cost more than five grand.
Finally, here’s a fun video of Consumer Reports slaughtering a Manolo Blahnik.
Here’s a link to their research and results.
Are Manolo Blahniks worth the money? (Consumer Reports)
Short story, yes , they are better constructed, and perhaps more fashionable, but not necessarily more comfortable.
No shocker there 🙂