Cosma / Communication / Content

Content is King — Bill Gates, Content is King — Essay by Bill Gates (1996)



Here’s Why Content is King



content : topics or subject matter treated in a piece of media — Webster

Free Dictionary, Wiktionary, OneLook


Roget’s II (, Merriam-Webster Thesaurus, Visuwords


Content is the information and experiences that are directed toward an end-user or audience. Content is something that is to be expressed through some medium, as speech, writing or any of various arts. Content can be delivered via many different media including the Internet, cinema, television, radio, smartphones, audio CDs, books, e-books, magazines, and live events, such as speeches, conferences, and stage performances. — Wikipedia

Encyclopædia Britannica



4 simple ways to have a great idea (Richard St. John, TED)

9 Tips For Content Creation (Clubhouse Recording)



4 Content Creation Hacks (Save Time, Be Productive and Build Authority)


Content industry is an umbrella term that encompasses companies owning and providing mass media and media metadata. This can include music and movies, text publications of any kind, ownership of standards, geographic data, and metadata about all and any of the above. — Wikipedia

The State of the Content Industry (Patrick Burke, Contently)

Branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, events, and other installations. — Wikipedia

What is Branded Content?




Branded Content: A History Revealed


Quotations Page


Internet Archive


Books have the same enemies as people: fire, humidity, animals, weather, and their own content. — Paul Valery

WorldCat, Library of Congress, UPenn Online Books, Open Library




What is content curation and why is it important for learning?



OER Commons


Moderation system is the method the webmaster of a web site that invites users to post comments chooses to sort contributions that are irrelevant, obscene, illegal, or insulting with regards to useful or informative contributions. Various types of web sites permit user comments, such as: Internet forums, blogs, and news sites powered by scripts such as phpBB, a Wiki, or PHP-Nuke. Depending on the site’s content and intended audience, the webmaster will decide what kinds of user comments are appropriate, then delegate the responsibility of sifting through comments to lesser moderators. Most often, webmasters will attempt to eliminate trolling, spamming, or flaming, although this varies widely from site to site. — Wikipedia

Why Content Moderation Costs Social Media Companies Billions


What Is a Content Creator and How To Become One (Erika Lenkert, Adobe Spark)





3 Tips for More Entertaining YouTube Videos


5 Ways to Keep Your Content Playful and Fun (Kathy Klotz-Guest, Convine and Convert)


How To Be Funny – Easily Visualized


Visual Content Creation and Consumption: The Future Now (Anselem Irechukwu Nkoro, TEDxEMUniversity)


The DIKW pyramid, also known variously as the DIKW hierarchy, wisdom hierarchy, knowledge hierarchy, information hierarchy, information pyramid, and the data pyramid, refers loosely to a class of models for representing purported structural and/or functional relationships between the communication content types of data, information, knowledge, and wisdom. — Wikipedia

Most writers about the hierarchy refer to this passage from T. S. Eliot’s The Rock.

Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information? — T. S. Eliot, The Rock

Russell Ackoff popularized the hierarchy to categorize the content of communication.
From data to wisdom (Russell L. Ackoff, Journal of Applies Systems Analysis)
On passing through 80 (Russell L. Ackoff, Systemic practice and action research)



These are links to pages about closely related subjects.


DIKW Content of Hierarchy

Data, Information, Knowledge and Wisdom



1.   The resources on this page are are organized by a classification scheme developed exclusively for Cosma.