The Sports Rights Owners’ Coalition represents more than 50 international, European and national sports bodies across a range of sports. Its Chairman, Mark Lichtenhein considers the real value that intellectual property rights bring to the sports sector and their crucial importance to the future of sports. […]

Since the late 1970s, broadcasters have played a key role in promoting the popularity of sports among Chinese fans. Television ratings have gone up along with advertising revenues, but the survival and development of the live sports broadcast business is under threat from high levels of signal piracy. […]

Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face? […]

Top-tier sports events like the Olympic Games attract corporate sponsors who pay hundreds of millions of dollars to showcase their brands and drive consumer demand for them. Find out what practical steps sponsors can take to safeguard their investment. […]

Sports tourism is one of the fastest growing sectors of the multi-trillion dollar global tourism industry creating significant opportunities for nations to capitalize on their success in the sports arena to promote social, economic and cultural development. […]