These are organized by form and function.
These are types of media formats.
These are organized by a classification scheme developed exclusively for Cosma. More…
image : optical counterpart of an object produced by an optical device (as a lens or mirror) or an electronic device b: a visual representation of something: as (a): likeness of an object produced on photographic material (b): picture produced on electronic display (as a television or computer screen) — Webster
Image is an artifact that depicts visual perception, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
The word ‘image’ is also used in the broader sense of any two-dimensional figure such as a map, a graph, a pie chart, or a painting. In this wider sense, images can also be rendered manually, such as by drawing, the art of painting, carving, rendered automatically by printing or computer graphics technology, or developed by a combination of methods, especially in a pseudo-photograph. — Wikipedia
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Uncle Ben’s Moves On From Racial Imagery
by Ilana Greenberg on September 25, 2020 at 9:39 pm
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Pentagram Puts Drivers In The Mood
by Ilana Greenberg on September 23, 2020 at 10:17 pm
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Tecate Becomes More Cosmopolitan
by Ilana Greenberg on September 23, 2020 at 5:26 pm
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Graphic Novel Illustrates Instinet Story
by Ilana Greenberg on September 22, 2020 at 10:36 pm
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
Color Is Key To WD-40 Differentiation
by Ilana Greenberg on September 21, 2020 at 8:16 pm
New branding and packaging for the iconic product that helped send rockets into space by New-York based branding agency JAM.